Emotional Appeals are fallacies that persuade by appealing to emotions (desires, gut reactions, etc.) that are not relevant to the question at hand. Since emotions often have opposites, one characteristic of the Emotional Appeals is that they consistently seem to come in pairs. However, as times and tastes change, one member of the pair may have the stronger appeal and therefore tend to be more common.

   Appeal to Pity (Ad Misericordiam)

   Appeal to Utility

   Appeal to Fear

   Appeal to Hope

   Appeal to Humor

   Appeal to Gravity

   Jingoism (Appeal to Patriotism)