|
|
Appeal to Rugged Individualism |
| Description: | ||
| The argument attempts to support a position by appealing to the opinion of a small (but opinionated) group of people, or even of a single person. The presumed authority of this person or group comes from their willingness to stand alone against majority opinion. | ||
|
|
||
| Examples: | ||
| "Be original. Drink Dr. Pepper." | ||
|
--1950s Dr. Pepper slogan |
||
| "Just like Copernicus, we in the Flat Earth Society are willing to defy the wrong-headed scientific orthodoxy of the mainstream scientific community." | ||
|
|
||
| Discussion: | ||
| If it is a bad idea to accept a position merely because it is popular,
it is an even worse idea to accept a position merely because it is unpopular. Yet
Americans (at least) are strongly attracted to this pattern of reasoning, and advertisers
are happy to exploit our attraction. Psychologically, the fallacy plays upon the desire to
be above the crowd, better than others, a leader rather than a follower. People who pride themselves on being rational are much more likely to fall into this fallacy than they are to fall into its opposite, the Appeal to Popularity. The reason is not just that people who try to be rational have a stronger desire to be individualists (although this may be true). The reason is, rather, that being "rational" requires thinking arguments through for oneself. Thinking things through for yourself may lead you to unique insights. It may give you things to say about a subject other than what everyone else is saying. Hence it is often a good indication that someone has thought a position through when he take a view that is not just like the mainstream view. However, because it is true that people who take unusual positions have often thought deeply about the matter, a person who has not thought a position through may appear to be more thoughtful merely by holding positions that are unusual and eccentric. That is, holding unusual positions may create the illusion that you have thought things through, even if you have not. The fallacy of Appeal to Rugged Individualism is always ironically self-limiting. We attempt to persuade in order to get others to agree with our opinions. Imagine everyone adopting a certain position on the grounds that it was unpopular - only to discover that everyone else has also adopted the view for the same reason! Fortunately, thinking things through for yourself does not mean holding unpopular beliefs; it means holding whatever beliefs reason leads you to, whether they are popular or not. |
||
|
|
||
| Classification: A Fallacy of Irrelevance (a deductive fallacy of soundness with a falsehood in the major premiss) in the impersonal Ad Verecundiam family. | ||
|
||
| Source: I named this one myself, with the Marlboro Man in mind. However, Morris Engel, With Good Reason (1st ed. 1976), preceded me in describing the fallacy, which he labeled "Authority of the Select Few." He notes that it is also sometimes called "snob appeal." | ||
Go to: WELCOME EXPLANATION of PRINCIPLES TABLE of FALLACIES EXERCISES INDEX