1. What is the company's mission statement?
The mission statement clearly and succinctly describes the nature of the business, services offered, and markets served—usually in a few sentences. Sometimes for larger companies it’s combined with a vision statement that can be two to three paragraphs in length.

2. What is the target or niche markets?
In this section, list and describe potential groups of users or clients. After you create the list, identify various segments of a market. For segmenting the consumer market, consider age groups. In addition, niche markets are an integral part of marketing.

3. Can you describe services and products?
As mentioned above, it’s necessary to conduct research to understand a company's market and to identify the services they require.

4. Can you identify the marketing and promotional strategies?
Various strategies work better for different target markets and, therefore, several may be required to triumph. The key for successful marketing is understanding what makes someone want to use or buy services and what type of marketing strategy they respond to. This requires you to learn needs, problems, industry trends.

Basic marketing strategies can include the following:

• Network, either in person or electronically, by participating in discussion groups online where your target markets congregate.
• Direct marketing involves sending out sales letters, capability brochures, flyers, or special offers on a regular, repeated basis to the same group of prospects. Direct marketing can only work if you speak the language of your target market and contact them regularly.
• Advertise in print media or directories, often with a specific offer to reap the benefit of an immediate response or sales. Advertising lends credibility (image advertising) and, like direct marketing, must be continuous.
• Direct or personal selling is the one-on-one selling, often on site at a prospect’s office or company. Direct sales are a particularly costly form of marketing since you only reach one person at a time. However, if you present your services to a group of people at a company, such as people from a particular department or several department heads, direct sales can be beneficial.