Encyclopedia of Major Marketing Campaigns (HF 5837 E53 2000)
Essays on major advertising campaigns. Each entry includes historical context, target market, competition, marketing strategy, and campaign outcome.

Encyclopedia of Consumer Brands   (HF 5415.3 E527 1994)
 Collection of 600 brand histories, from 1950 to present

WEBSITES

• Ad*Access
  • Presents images for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911-1955.
  • Subject areas: Radio, Television, Transportation, Beauty & Hygiene, and World War II.

• Emergence of Advertising in America
  • Presents over 9,000 images relating to the early history of advertising in the United States. The materials are drawn from the Rare Book, Manuscript, and Special Collections Library at Duke University.

• Medicine and Madison Avenue: A project of the National Humanities Center & the John W. Hartman Center for Sales, Advertising & Marketing History
  • Presents images for approximately 600 health-related advertisements printed in newspapers and magazines from the 1910s through the 1950s. Categories include Household Products, Over-the-counter Drugs, Personal & Oral Hygiene, Vitamins & Tonics, Food, Nutrition & Diet Aids, and Institutional & Pharmaceutical.

• Ad Council Campaigns
  • The Ad Council is a leading producer of Public Service Announcements (PSAs) and has been creating ads since 1942. Provides access to current and historical Ad Council campaigns as well as other endorsed campaigns.

• Library of Congress American Memory: Advertising
   
• Classic TV Ads: Free Classic Television Commercials
  • Provides free accces to videos of early television commercials. Commercials date back to the 1940's and are sorted into the following categories: eat, drink, smoke, clean, groom, shop and travel.
     
• AdvertisementAve
• This site is a collection of mostly recent television commercials. Main search options include: Search by Product, Search by Company, Search by Person, Search for Super Bowl ads, as well as a general category search.
   
• iFILM: Commercials
  recent TV commercials
   
• Fifty Years of Coca-Cola Television Advertisements: Highlights from the Motion Picture Archives at the Library of Congress
   
• Phillip Morris Advertising Archive, Philip Morris Incorporated
  This website contains color images of the contents of the Philip Morris USA, Inc. Advertising Archive dating back to the early 1900s.
   
• Advertising Age`s Advertising Century: Top 100 Advertising Campaigns
   
• Smithsonian advertising marketing and commercial imagery
  The Archives Center has nationally recognized collections for the study of advertising and marketing, including advertising cards, posters, labels, letterheads, booklets, trade catalogues, and other ephemera