YOUR COVER LETTER should answer the question - Why should I hire you? It should grab the employers attention and point out why you, above all other applicants, should be contacted for a personal interview.

YOUR ADDRESS (Do not put your name here)
TODAY'S DATE

Mr./Ms. EMPLOYER'S NAME (If you don't have one, get one!)
TITLE
COMPANY'S NAME
ADDRESS

DEAR Mr./Ms. EMPLOYER:

FIRST PARAGRAPH: This is the "why I'm writing to you" paragraph which immediately tells the employer the position you want to be considered for. This is short - usually 2-3 sentences. Points to cover:

• Why you are writing and which position you are applying for.
• How you heard about the position is irrelevant unless it is a mutual contact or recruiting program. Do not write, "I learned of this opportunity through the Career Services Office."
• Show from your research why you are interested in this position or organization. The goal is to make a connection - do this Briefly and Specifically or leave it out; sweeping statements will not work.

SECOND PARAGRAPH: This is the "why I'm qualified" paragraph. Highlight some of your most relevant experiences and qualities as they relate to the position for which you are applying. Choose 2 - 3 points you want to make about Specific experiences/accomplishments or about general qualities you have exhibited, and provide  Specific examples to support those points. This paragraph will change according to the job/employer for which you are applying. This is usually the longest paragraph of the letter. You may break this paragraph into two if it looks too lengthy or if your points work best in separate paragraphs. Points to ponder:

• The first sentence should be a hard-hitting opener. It is a quick introduction, which is accomplishment-oriented and directed at the skills and qualifications needed for the job/industry.
• The body of the paragraph should provide evidence to back up what you've just claimed. Cite specific jobs/internships/activities/projects and accomplishments associated with those experiences. Use your resume to come up with some specifics, but NEVER reiterate passages from your resume word for word. Discuss why what you did is to the employer- relate the facts to the job. Strong examples are important!
• The final sentence is a summary of what you've discussed above. It's a good idea to mention the position title and company name to bring the reader back to the specific job in question. 

FINAL PARAGRAPH: This is a short 2-4 sentences paragraph. You should refer to the enclosed resume, request an interview and let the reader know what will happen next (Contact them within specific period of time unless it is a recruiting program). It is vital that you thank the reader for his/her time and consideration.

Sincerely,

Your Signature

Your Name